Ware Lido Refurbishment

With a £1 Million pound refurbishment of Ware Lido I was commissioned to create the building signage and elements that would publicise the Lido. Working with Ware Town Council I identified the most cost effective elements that would give the biggest impact. I created building signage, large format infographics and banners using my illustrations. Once all artwork was approved I sourced and over saw the installation of signage. In order that Lido staff could produce regular communication updates throughout the season I created a set of brand guidelines and a resource toolkit to ensure the Lido’s strong image remained consistent and recognisable.