Auto 2000

A rebrand project for independent Porsche specialist; Auto 2000. As an established business with nearly fifty years of experience with Porsche cars I was briefed to create a logo that reflected knowledge and quality without looking too exclusive. To represent their expertise and knowledge of Porsches I created three simple illustrations of key groups of customer cars; Classic Porsche 911s, Transaxle Porsches and Modern Porsches. I applied this logo to workwear and stationery using a simple black and white palette with sparing use of a red highlight to create a clean and recognisable brand.